For coaches who refuse to be one dimensional.
the 90 Day
game plan
Most coaches know what they're capable of. They just can't see how to get there from where they are right now. This call changes that.
$250 • 90 DAY PLAN INCLUDED
THE PROBLEM
If you're currently stuck, it's probably one of two things.
After nearly two decades in coaching (for myself and others), I've seen the same patterns repeat. The coaches who feel stuck aren't short on skill or commitment. They're standing in the wrong place, looking at the wrong problem.
TOO CONTAINED.
You've been trained to stay in a lane. Specialize. Pick a niche. Stay there. The industry tells you that breadth is a weakness and focus is everything.
But humans aren't one dimensional. Neither is life. Neither are the people you coach. The world keeps evolving (AI alone has rewritten what expertise means in the last two years), and yet the advice stays the same: go narrower, go deeper, stay put.
That's not a growth strategy. That's a slow fade.
Completely Uncontained.
Or maybe you broke out of the lane entirely. You're capable of everything and building nothing. Ideas in every direction. You start, pivot, restart. The energy is there but it never compresses into traction.
That's not freedom. That's a different kind of trapped.
A hard drive full of resources, frameworks, and half-built ideas, and nothing shipped. Enormous range with no container to hold any of it.
Both versions feel like being stuck, and both get worse the longer they go unaddressed. The contained coach watches their range shrink and their confidence go with it. The uncontained coach keeps moving but never arrives anywhere.
In both cases the same thing is missing: an honest picture of where you actually are, and a clear sequence for what to do next. That's what this call is built to give you.
the call
Not a free strategy session. Not a pitch. A real look at where you are.
During the Game Plan Call, we audit three domains. Most coaches have one of them quietly bleeding. We find it, name it, and build your next 90 days around it.
01
COACH
Who you are as a human being. Your energy, your self-awareness, how you show up for yourself before you show up for anyone else.
This is always the foundation, and it's the most skipped.
02
CLIENT
How you attract, deliver, and create results for the people you work with.
The full craft, not just your methodology or philosophy, but the real experience your clients are having right now.
03
COMPANY
How your business actually runs. Revenue, systems, structure. Whether it's creating freedom or quietly consuming the person responsible for keeping it alive.
If you've ever felt like you're working for your business instead of the other way around, this is where we look.
WHAT YOU GET
A plan built around how you actually work.
01
the Game Plan Call
A real conversation across all three domains. No script, no sales process. We go where the conversation needs to go. You'll quickly realize that this isn't a run-of-the-mill coaching call.
02
the 3 DOMAIN Audit
A clear picture of where you are in each domain: what's working, what's bleeding, and what to stop doing. Honest, specific, and not designed to make you feel better about the wrong things.
03
Your 90-Day Game Plan
Delivered within 48 hours. A specific, sequenced plan built around your situation, not a generic roadmap. Focused on the one domain that will create the most movement right now. Clear enough to execute without me.
04
The Plan is Yours
You own it regardless of what happens next. Use it yourself, hand it to someone else, or bring it back to me. There's no pressure and no upsell on the call.
After the call, you have one choice to make. Take the plan and run it yourself, or implement it with me over 90 days for $1,500 ($500 × 3). No group calls, no courses, no community. Just your plan, your execution, and direct access to me.
You decide after you've seen the plan. Not before.
Who this is for
The right coaches know immediately.
This is for you if:
yes
You know you're capable of more but can't get clear on what more actually looks like.
yes
You've tried the standard playbook and it never quite fit with who you are or want to be.
yes
You're multidimensional by nature and tired of being told that's the problem.
yes
You want a real conversation about your business, not a thinly veiled sales pitch disguised as a free call.
yes
You're willing to look honestly at where things are, not just where you want them to be.
yes
You're at least two years in and have coached real humans through real problems.
This is not for you if:
no
You're at day one and still figuring out what you sell or who you help.
no
You want a magic system or a shortcut to something you haven't earned yet.
no
You're building a personal brand before you've built a real practice.
no
You follow guru advice without ever questioning whether it actually fits you.
no
You're looking for validation, not clarity.
no
You won't do the work that comes out of the plan.
Everything I teach, I've lived.
36K+
Hours in the trenches.
19
Years coaching.
3
Domains of focus.
hey, i'm stian.
I started coaching in 2007 in Johannesburg, South Africa. Driving to clients' homes with a bag of equipment in the trunk of my car.
Over the next decade and a half, I owned a gym, coached athletes, managed studios, led teams, co-founded a martial arts centre, and built more frameworks than I'll ever use.
In 2013 everything fell apart. Divorce, addiction, and ultimately losing my business. I experienced the kind of breakdown that forces you to actually look at yourself, not who you perform as, but who you are at a deep visceral level.
That period became the foundation of everything I teach now.
None of this is theory. All of it was earned.
I built the Coach / Client / Company framework because I needed it. A container big enough to hold everything I am, with enough structure to actually move forward.
The Game Plan Call is where I do with you what I had to figure out alone: look clearly at all three domains, find where the gap actually is, and build from there.
Questions
Answered honestly.
We start where you are. I'll ask you about each domain: who you are as a coach, how you're working with clients, and how the business is actually running. The conversation goes where it needs to go. I'm not running a script. By the end, we'll have a clear picture of which domain is creating the most friction and we'll start building the plan around it.
It's a specific, written plan delivered within 48 hours of our call. Not a generic roadmap, but a sequenced set of actions tailored to your situation and the one domain we identify as the highest priority right now. Clear enough to execute without me. Most people start moving on it before the document even arrives.
Because free calls attract the wrong people and waste both our time. A $250 commitment means you've already decided this matters. It means you'll show up, you'll be honest, and you'll actually use what comes out of it. It also means I can go deep without worrying about whether you're serious. The price protects the quality of the conversation.
Any coach who takes the craft seriously. Fitness, business, life, mindset, performance, the domain doesn't matter. What matters is that you're at least two years in, you've worked with real humans through real problems, and you're done pretending the standard advice is working for you. The methodology applies regardless of what you coach.
No. You're already paying $250 to be here, which means this isn't a free call dressed up as a consultation. My job is to give you the clearest picture possible of where you actually are across all three domains, and what to do next. Everything about how we can work together beyond the call is already on this page. Nothing is hidden, nothing gets revealed at the end as a surprise offer.
No. The plan is yours from the moment it's delivered. You can implement it yourself, hand it to someone else, or come back to me. The 90-day implementation offer ($1,500 / $500 per month) is there if you want it, but that decision happens after you've seen the plan and decided you want support executing it. Never before.
$1,500 for 90 days ($500/month across three months). We execute the Game Plan together. No group calls, no recordings to watch, no community to manage. Direct access to me, focused entirely on your plan, your execution, and your results. You decide after the call if that's what you want.
Find the gap.
Build the MAP.
One focused conversation. A 90-day plan that's yours to keep. Book a time and let's find out where the gap actually is.
$250 • 90 DAY PLAN INCLUDED
© 2026. Coach Stian. All Rights Reserved.